1 . Summary
One Million Parents, a project in the conservative American Relatives Association, is definitely targeting JC Penney for their decision to partner with Ellen DeGeneres.
The retail giant, in the middle of an overhaul, recently declared that DeGeneres could serve as a spokesperson to get the brand.
But " family values” watchdogs at OneMillionMoms. com are calling for action against JC Penney, proclaiming that " hiring a homosexual” just like DeGeneres is known as a poor organization decision for the company hoping to court " traditional family members. ”
Contacting DeGeneres " not a accurate representation in the type of households that shop at [JC Penney], ” OneMillionMoms. com suggests the store to " appropriate their mistake” and " not turn down potential new, conservative shoppers with the industry�s new eyesight. ”
2 . Analysis
The organization is trying to rebuild its customer base that could increase their marketplace sales. So they decided Ellen DeGeneres to be the representative of their firm. The company selected her since she is incredibly famous and a very powerfulk person in the marketplace and the lady can be an powerful endorser. A group of mothers known as One Million Mother's contradicted JC Penney Company. If JC Penney wouldn't fire Ellen DeGeneres, they will threatened to no longer patronize the company anymore. For the main one Million Mums, they believe in a traditional family members. Below are the identified concerns about the conflict between JC Penney, One Million Mums, and Ellen DeGeneres.
3. 1 Problems
a. Splendour – Male or female
In our opinion Ellen is known as a representation from the third sex orientation. Pertaining to One million mother's perception, getting gay is unacceptable to society and bad influence to the kids.
b. Right Family – Values
The sexual orientation of Ellen contradicts the perception of the One Million Mums of a family members. In the US, the family is composed of a mother, a father and kids; the number of one million mothers thinks that having Ellen DeGeneres will not represent a true image of a...